Kamilla Lambotte is known for her leadership roles in the digital marketing and e-mobility sectors. She has led marketing efforts at major companies like Uber Eats and Upway, focusing on sustainable mobility solutions and the promotion of electric bikes (e-bikes).
Through her roles at top companies such as Uber Eats and Upway, Kamilla has helped revolutionize the tech and e-mobility industries, becoming a driving force in shaping the future of business leadership, digital transformation, and sustainable mobility solutions.
Kamilla Lambotte’s career is a prime example of how leadership, innovation, and sustainability can come together to create a lasting impact. Starting her journey with a strong academic foundation, she quickly made her mark in the digital marketing world before transitioning into leadership roles that have transformed businesses. From scaling operations at Uber Eats to leading Upway in its mission to promote sustainable mobility solutions through refurbished e-bikes, Kamilla’s career trajectory is a testament to her dedication to both technology and environmental sustainability.
Her work at Upway, in particular, has garnered significant attention for its focus on making e-bikes more accessible, affordable, and sustainable. But her story doesn’t start there. Kamilla’s diverse experiences in digital marketing, strategic growth, and leadership set the stage for her success in the fast-paced, ever-evolving tech landscape.
Profile Summary
| Full Name | Kamilla Lambotte |
| Key Expertise | Digital Marketing, Business Development, Leadership, Sustainability, E-Mobility |
| Current Role | Marketing Lead at Upway |
| Previous Key Roles | – Regional General Manager at Uber Eats (Northern, Central, Eastern Europe) |
| – Country Manager for Switzerland at Tapptic | |
| – Strategic Planning and Revenue Manager at Groupon France | |
| – International Marketing and PR Project Manager at Lancel | |
| Education | – Bachelor’s in Management from HEC Lausanne |
| – Master’s in Marketing from University of St Andrews | |
| Industry Contributions | – Led Uber Eats’ market expansion in Belgium, Switzerland, and Europe |
| – Promoted e-mobility solutions at Upway by making refurbished e-bikes accessible and affordable | |
| Leadership Philosophy | Data-driven decision-making, cross-functional collaboration, adaptability, sustainability-driven business models |
| Impact Areas | – Scaling operations and market presence |
| – Promoting green urban mobility solutions | |
| – Enhancing business strategies through digital innovation | |
| Notable Achievements | – Spearheaded Uber Eats’ operational growth across multiple European markets |
| – Played a key role in advancing sustainable mobility solutions through Upway | |
| Challenges Overcome | – Navigated male-dominated tech industries |
| – Adapted strategies for diverse and complex global markets | |
| Vision for the Future | To accelerate the adoption of sustainable, tech-driven solutions in mobility and business |
Early Career and Educ\ ation
Kamilla Lambotte’s journey to becoming a recognized leader in digital marketing and business development started with solid academic foundations. She earned a Bachelor’s degree in Management from HEC Lausanne and further honed her skills by completing a Master’s in Marketing at the prestigious University of St Andrews in Scotland. These academic experiences gave her a deep understanding of marketing, business strategy, and leadership principles.
Her education not only provided her with the technical skills necessary for her career but also exposed her to the importance of innovation and adaptability in the modern business world. These principles would serve her well as she embarked on her professional journey, which soon took her into the fast-paced world of digital marketing and operations management.
Breaking Into Digital Marketing: First Major Roles
Lancel: International Marketing and PR Project Manager
Kamilla Lambotte’s professional journey began with a role as the International Marketing and PR Project Manager at Lancel, a luxury brand known for its high-end leather goods. At Lancel, Kamilla was responsible for enhancing the brand’s global visibility. Her ability to manage public relations campaigns and execute large-scale marketing strategies played a pivotal role in driving the brand’s international expansion. Kamilla’s expertise in brand positioning and consumer engagement was evident, as she successfully organized promotional events and cultivated relationships with key distributors.
Transitioning to Groupon France: Strategic Planning and Revenue Management
After Lancel, Kamilla took on a new challenge at Groupon France, where she became a Strategic Planning and Revenue Manager. Here, she learned the intricacies of revenue management and market expansion, honing her ability to engage with multiple teams to drive key performance indicators (KPIs) and increase sales. Through her work at Groupon, Kamilla built a reputation as a strategic thinker who could bridge the gap between digital marketing and business operations, skills that would later serve her well in her leadership roles.
Leadership and Digital Innovation at Tapptic
Kamilla’s Role as Country Manager for Switzerland
Kamilla’s leadership journey took a major step forward when she joined Tapptic as the Country Manager for Switzerland in 2015. Tapptic is a company specializing in digital solutions, including mobile apps, AI, IoT solutions, and chatbots. In her role, Kamilla was tasked with overseeing the company’s operations in Switzerland, which involved scaling the business, managing client relationships, and driving revenue growth.
Her work at Tapptic focused on the development and deployment of cutting-edge digital solutions for clients, which solidified Tapptic’s presence in the Swiss market. Kamilla’s ability to lead cross-functional teams and embrace digital transformation contributed significantly to Tapptic’s success in expanding its market footprint.
Kamilla Lambotte’s Rise at Uber Eats
Starting as Marketing Manager for Belgium
Kamilla’s breakthrough moment came when she joined Uber Eats in 2017 as the Marketing Manager for Belgium. This role gave Kamilla the chance to implement strategic marketing campaigns to expand Uber Eats’ reach in a competitive market. Her efforts helped the platform grow its user base and strengthen partnerships with local restaurants, which laid the foundation for Uber Eats’ continued growth across Europe.
Expanding Uber Eats’ Presence in Belgium and Switzerland
In her subsequent role as Territory Manager for Belgium and Switzerland, Kamilla focused on refining Uber Eats’ operational strategies, optimizing internal processes, and increasing efficiency in the region. Kamilla’s data-driven decision-making and operational strategy played a key role in scaling Uber Eats’ delivery network, ensuring that it could meet the rising demand for food delivery services in these countries.
Regional General Manager: Managing Growth Across Northern, Central, and Eastern Europe
Kamilla’s leadership trajectory at Uber Eats culminated in her appointment as the Regional General Manager for Northern, Central, and Eastern Europe. Here, she managed day-to-day operations while also setting the strategic direction for Uber Eats in a rapidly expanding market. Kamilla’s ability to handle large-scale operations and manage diverse teams across multiple countries made her a vital asset to Uber Eats during this period of significant growth.
Driving Growth at Upway: Marketing Lead for E-Mobility
In 2021, Kamilla took on a new and exciting challenge when she joined Upway as the Marketing Lead. Upway’s mission to promote sustainable mobility solutions through the sale of refurbished e-bikes aligns with Kamilla’s vision of a greener future. Her work at Upway focuses on leveraging digital marketing to expand the company’s presence in the e-mobility market and make electric bikes more accessible to a broader audience.
Kamilla’s role involves creating marketing strategies that highlight the environmental benefits of e-bikes while promoting sustainability in business. As an advocate for green urban mobility solutions, Kamilla’s leadership at Upway has been instrumental in building an eco-friendly marketplace for electric bikes that contribute to reducing carbon emissions and making transportation more sustainable.
Kamilla Lambotte’s Leadership Philosophy
Kamilla Lambotte’s leadership style is a reflection of her diverse experiences across various industries. She is a strong advocate for data-driven decision-making and believes that businesses thrive when they leverage data to optimize operations and marketing efforts. Kamilla also values collaboration and has a talent for leading cross-functional teams that work together toward shared goals.
Her ability to manage teams in fast-paced, tech-driven industries has made her an effective leader. She is known for her adaptability and capacity to make decisions quickly, always keeping the bigger picture in mind. This leadership approach has allowed her to guide organizations through periods of rapid growth and transformation while ensuring long-term success.
Impact on the E-Mobility Industry and Sustainability
Kamilla Lambotte’s work at Upway has had a profound impact on the e-mobility sector. By promoting sustainable mobility solutions, she has played a key role in driving the adoption of electric bikes as a cleaner, more efficient alternative to traditional transportation. Kamilla’s work goes beyond business strategy—she is passionate about contributing to green urban mobility solutions and ensuring that sustainability in business is at the core of every decision made.
Through her leadership, Kamilla has made electric bikes more accessible, affordable, and desirable to consumers. The result is not only an increase in e-bike adoption but also a significant contribution to reducing carbon footprints and promoting a greener future for cities.
Kamilla Lambotte’s Marketing and Operational Strategies
Throughout her career, Kamilla has demonstrated an exceptional ability to merge marketing strategies with operational excellence. At both Uber Eats and Upway, she implemented digital marketing strategies that helped drive growth and improve customer engagement. Whether expanding Uber Eats in new markets or optimizing the customer journey at Upway, Kamilla’s strategic thinking and data-driven approach have been key to her success.
Her expertise in business development in tech has allowed her to navigate complex market dynamics and scale operations efficiently, always keeping a keen eye on emerging e-mobility innovations and trends. Kamilla’s focus on digital innovation in marketing ensures that companies she works with stay ahead of the curve in an ever-changing digital landscape.
Challenges Faced and Overcoming Obstacles
Kamilla’s journey has not been without its challenges. As a woman in leadership in tech, she has often navigated industries that are predominantly male-dominated. However, her success in these environments serves as an inspiration to many, showing that with perseverance, passion, and strategic thinking, one can overcome barriers and thrive in the tech world.
In addition to overcoming gender-related challenges, Kamilla has also dealt with the complexities of global market expansion strategies. Her ability to adapt to new markets and customize strategies for local contexts has been instrumental in driving the success of Uber Eats in Belgium and Switzerland, and in helping Upway become a major player in the e-bike business.
Kamilla Lambotte’s Influence on the Future of Tech and E-Mobility
Kamilla Lambotte’s influence on the future of electric mobility and sustainable business models cannot be overstated. Her work at Upway, where she leads marketing efforts for refurbished e-bikes, is reshaping how we think about urban mobility and the future of transportation. Through her leadership, Upway is advancing the adoption of e-bikes, promoting them as an accessible and sustainable alternative to traditional transportation, which significantly reduces urban carbon emissions.
Kamilla’s strategic insights into green urban mobility solutions also suggest that e-mobility will become a cornerstone of sustainable cities, with increasing numbers of people choosing electric vehicles, especially bikes, as their preferred mode of transport. Kamilla’s efforts to democratize e-bike access and her emphasis on sustainability in business are creating ripples that will influence the entire industry for years to come. Looking ahead, her continued work in digital innovation and sustainability will likely help accelerate the shift towards cleaner, greener modes of transport globally.
Conclusion
Kamilla Lambotte’s career trajectory paints a picture of a determined, innovative leader who has made significant contributions to the worlds of digital marketing, sustainability, and e-mobility. From her early career at Lancel and Groupon France to her pivotal roles at Uber Eats and Upway, Kamilla has consistently demonstrated the power of data-driven marketing, operational optimization, and leadership in the tech sector.
Her influence extends far beyond her individual roles. Kamilla’s leadership philosophy—focused on collaboration, data-driven decision-making, and adaptability—has made her a role model for women in tech and a mentor to aspiring digital marketing professionals. Through her work, she has not only led successful business growth but has also contributed to the broader movement of sustainable mobility solutions, reshaping the way we think about transportation and its environmental impact.
As the world shifts towards more sustainable and tech-driven futures, Kamilla Lambotte’s legacy will serve as a shining example of how digital innovation and sustainability can go hand in hand. Her impact on both marketing strategy and e-mobility is setting the stage for a future where businesses prioritize both growth and green solutions, ensuring a better tomorrow for the planet and its people.
Frequently Asked Questions
What role did Kamilla Lambotte play in Uber Eats’ growth?
Kamilla played a crucial role in expanding Uber Eats in Belgium, Switzerland, and other European markets. Starting as a Marketing Manager, she rose to become the Regional General Manager for Northern, Central, and Eastern Europe, overseeing key growth strategies and operational optimization.
How is Kamilla Lambotte impacting the e-mobility industry?
At Upway, Kamilla Lambotte has helped make e-bikes more accessible through refurbished e-bike marketplaces. She is at the forefront of promoting sustainable mobility solutions, leveraging digital marketing and data-driven strategies to drive green urban mobility.
What educational background does Kamilla Lambotte have?
Kamilla Lambotte has a solid educational foundation, holding a degree from HEC Lausanne and a Master’s from University of St Andrews, where she specialized in business management and marketing. These academic experiences have shaped her strategic thinking and leadership style.
How does Kamilla Lambotte approach leadership?
Kamilla is known for her focus on data-driven decision-making, cross-functional team leadership, and adaptability in fast-changing industries. Her leadership philosophy revolves around collaboration, innovation, and creating sustainable solutions.
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